Sometimes the unthinkable happens in Denver Colorado. A terrible accident and those involved aren't able to provide rescuers with emergency contact information.

You have people in the Denver Colorado area who you'll want to be contacted to arrange help, give consent to treatment, and inform paramedics of medical conditions, allergies or medications.

Too often, our Colorado police and rescue workers must sift through pockets, glove compartments, wallets, purses and cell phone directories for clues – often wasting precious time.

A brilliantly simple solution is now spreading around the globe: ICE. ICE – standing for In Case of Emergency, is a way to identify emergency contacts in your cell phone directory.

Simply put 'ICE' before a contact name in your cell phone, like 'ICE – Dad', 'ICE – Nancy', or 'ICE – Doctor Roberts'. Rescuers will be able to quickly identify your emergency contacts, saving valuable time.

Bob Brotchie, a Cambridge, England paramedic came up with the idea and started a promotional campaign in England in 2005. This powerful idea is now being heavily promoted in Denver Colorado and in other countries. Rescue workers all know of how many times they are unable to find a wallet or purse on an accident victim, yet they are seldom without their cell phone.

There are national and worldwide disaster databases, but participation can cost up to two hundred dollars a year. 'ICE' is free to the 276 million cell phone users in the U.S.

It is easy and just takes a few minutes to designate some ICE contacts in your cell phone. Remember to keep the listings current.

Please join Addison Auto Repair & Body Shop in getting the word out. Help us put Denver Colorado on ICE!